PurFi
ENContact
Regenerative fiber technology

Rejuvenate.
Don't recycle.

We restore industrial textile waste to virgin-quality fiber, preserving its original length and strength, so the same material lives up to 17 times. Not shredded. Not downcycled. Rejuvenated.

See the science
Measurable impact, not marketing
vs. virgin fiber production
96%
Less water
90%
Less energy
17×
Fiber rejuvenation
~1,000
Trade secrets
Nearly 30 years of proof

We didn’t invent this last year.

PurFi has been turning textile waste into premium fiber since 1997: worn denim rebuilt into millions of U-Haul moving blankets, reclaimed material spun into the leather of award-winning Ford and Mazda concept cars, medical grade nonwovens for Johnson & Johnson.

Same science, three decades of refinement, now reaching industrial scale.

  1. 1997

    Post-consumer denim rejuvenated into U-Haul moving blankets.

  2. 2006

    Reclaimed fiber becomes leather for Ford and Mazda concept-car interiors.

  3. 2007

    Microbe-free nonwovens for Johnson & Johnson personal care.

  4. 2021

    First industrial-scale rejuvenation line opens in Belgium.

  5. 2024

    PAMI joint venture with Arvind Limited (India).

  6. 2024

    Long-term commercial supply agreement with H&M.

Rejuvenation vs. recycling

Recycling makes textiles lesser. We make them whole again.

Conventional recycling shreds or chemically breaks textiles down into something lower-grade. Our patented reverse-spinning process works the other way, restoring fiber to virgin quality with its original length and strength intact.

Fiber lengthPreserved: original length intact
Fiber strengthMaintained, often stronger
Output gradeVirgin-quality fiber
Reuse cyclesUp to 17×
Water use96% less than virgin
ChemistryNon-toxic, incl. d’Lastane™ elastomer removal
Fiber length, compared
FULL LENGTHRECYCLEDlength lostPURFI REJUVENATEDlength & strength intact

Reverse-spinning keeps the strand long and continuous, so the same fiber can be rejuvenated again and again.

The technology portfolio

Multiple patents and ~1,000 trade secrets, across three pillars.

A defensible IP moat built over decades, engineered to rejuvenate virtually any fiber, at scale.

01

Fiber rejuvenation

Patented reverse-spinning restores fibers to virgin quality, preserving original length and strength, reusable up to 17×.

02

Sustainable sourcing

We recover post-consumer and post-industrial waste, sorting it into 8 categories for specialized rejuvenation.

03

End-to-end track & trace

Fiber-lineage software follows every fiber from origin to finished product: a fully traceable, 360° loop.

Breakthrough · d'Lastane™

The first viable way to safely strip elastomers.

Elastomers appear in roughly 85% of apparel and make most textiles impossible to recycle. d'Lastane™ removes them without toxic chemicals, unlocking waste streams nothing else can rejuvenate.

~85%
of apparel contains elastomers d'Lastane™ can remove
The 360 loop

One continuous, traceable circular process.

Every fiber stays in the loop: collected, sorted, freed of elastomers, reverse-spun, and rejuvenated back to virgin quality. Then it begins again.

STEP 01 / 05
Collect

Recover post-consumer and post-industrial textile waste from supply chains worldwide.

Global footprint

Building circular infrastructure across three continents.

Technology developed in Europe, scaled in the United States, and brought to volume through a joint venture with one of the world's largest textile manufacturers.

01

Tulsa, Oklahoma

United States
US operations
36.15864° N · 95.98526° W
02

Waregem

Belgium
R&D & technology
50.87021° N · 3.44891° E
03

Gujarat

India
JV · Arvind Limited
23.04232° N · 72.61345° E
Powered by PurFi

There's no such thing as textile waste.

Not if you can rejuvenate it. Tell us about your supply chain, and we'll map your waste streams and a path to virgin-quality fiber.

Explore the technology